When properly promoted, every community should have a waiting list of qualified prospects and should be receiving resident referrals on a regular basis. How do you do this? Who should partner with you in an effective marketing program? What areas are you not even aware of that send a marketing message to your prospects? How can you create programs to improve the perception your residents have of the community? How can you show prospects (in one page) that your community is better than the competition? All of this, plus much more, is packed into this handbook.
Published by Chrissy Jackson & Associates