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Standing Out in the Crowd by Cheryl Hardee and Randi Hertzberg
very year, industry members recognize the best communities, retailers individuals and companies for a commitment to excellence in the manufactured housing industry. The companies and individuals featured here are this year's winners of the Manufactured Housing Industry National Awards. The retail and community awards are judged by an independent panel comprised of representatives from the planning, community development, lending, realtor and homebuilding professions. The remaining awards are given by industry peers. The awards represent the highest achievement within the manufactured housing industry.
INDUSTRY PERSON OF
THE YEAR Eagerly accepting new challenges with a calm and cool confidence is a trademark of this year's recipient of the MHI Industry Person of the Year award. He is well known as a leader, visionary and pioneer, and respected in the manufactured housing industry for his "out-of-the-box" thinking. His risks have become the industry's reward. Elliot Fabri, president of New Era Building Systems Inc. is being honored for his numerous contributions during his 30-year involvement in the industry. Fabri has made great strides in helping to open new markets for manufactured housing. "Elliot is truly one of the visionaries of this industry. As far as I know he's never faced an obstacle that he didn't view as a dare, he takes pride in being an innovator, and he continually pushes the envelope in terms of his company's designs and his expectations for the industry," said Eric Alexander, director of the national communities council and land use activities for the Manufactured Housing Institute (MHI).Fabri believes that, "the industry needs to spread its wings. There are a lot of niches in the marketplace that can be filled. By thinking outside-the-box, things that didn't seem possible before can become reality. As manufactured homes continue to evolve aesthetically and become compatible with urban neighborhoods, the negatives about manufactured housing will fade away." Steve Hullibarger, president of The Home Team, a consulting firm to manufactured home community developers, who has worked extensively with Fabri said, "If we can find a way to serve alternative markets, I believe we could see a dramatic increase in shipments. Elliot contributes heavily to the difficult projects that are opening doors to new markets. When asked to participate in one of these projects, his immediate response is often 'let's go for it.' In the quest for opening new markets, we can be confident that Elliot will be helping to lead the way." Facing Challenges and Overcoming Hurdles Even after being faced with a family tragedy during the last year, Fabri continued to build on his commitment to the manufactured housing industry. Fabri has made numerous contributions to the manufactured housing industry in areas such as home design and technology. Fabri was one of the leaders for the MHI Urban Design Demonstration Project. New Era Building Systems, Inc. provided two-story HUD Code homes for the sites in Louisville, Ky. and Wilkinsburg, Penn. Describing Fabri's determination, Alexander noted, "He made the most difficult lot in the whole group-the 21' wide Louisville lot-look like a cakewalk. I think most other people would have backed away from trying to use the lot. On the initial lot inspection he just laughed, shook his head, and said 'Well, if we can do it here we'll prove we can do it anywhere.'" As Fabri reflects on the project he recalled, "There were many obstacles in designing the two-story manufactured home and dealing with regulations, but in the end it was well worth the effort." He added, "We need to take the lessons we have learned from the Urban Design Demonstration Project and set out to expand manufactured housing to the urban environments." In 1999, New Era built the award-winning HUD "NextGen" home, designed by Steven Winter Associates Inc. The goal of the project was to improve housing across the nation by providing builders with the latest information on innovative materials, processes and systems. Fabri has also been a key innovator for technical advancement in HUD-Code homes. With such innovations as a fully integrated chassis system and two-story homes, he has led the way. Fabri also developed Dream Makers, a computerized pricing and computer assisted design software program. He was the first to develop a computer program that allows retailers to fully customize homes. Fabri said, "This program has helped professionalize the sale of manufactured homes and gives customers more options." Fabri also created a "Partners in Progress" initiative, whereby retailers may become equity investors in the manufacturing facility. Bringing New Ideas to the Table Fabri has been a very active member of MHI and has served on the Manufacturers Division Board of Governors, the MHI Board of Directors and as chair of the MHI Site Development Committee. "Elliot is known for being innovative and open-minded. He brings to the Site Development Committee new perspectives on what can be accomplished in the factory and he is exciting to work with." said Don Westphal, president of Donald Westphal and Associates. He is also an active member in every state where his homes are shipped. "Elliot is always willing to help with legislative issues and plant tours," said Mary Gaiski, executive vice president, Pennsylvania Manufactured Housing Association. Gaiski describes Fabri as, "an outside-the-box-type manufacturer, who is always working to open new markets." He was instrumental in the passage of legislation in the Commonwealth of Pennsylvania that assured that a more "industry friendly" agency retained oversight responsibility for manufactured housing. A Role Model of Excellence Fabri's genuine interest in the future of the industry is apparent to all who know him. On a personal note, Alexander said of Fabri, "He's one of the folks who inspired me and made me truly passionate about manufactured housing very early on in my career. I'm never around him long without learning something new. I am often in awe of him." As evidence of his leadership and vision, Fabri has won several prestigious awards over the past few years for New Era's innovations in manufactured home design and technology, including: MHI's 2000 Best Home Design award, Automated Builder's Consortium Don O. Carlson Award and the HUD Innovation in housing award for use of HUD Code products. Fabri's contributions have led him to be this year's Industry Person of the Year.
The Myers Group With the goal of providing cost effective and affordable factory-built, site-delivered housing in fee-simple and land-lease communities, The Myers Group has earned the "Developer of the Year" award. The Myers Group prides itself on superior customer service and its After-Purchase Customer-Care program. At the time of move-in, buyers receive a personalized welcome letter and are then instructed to report any problems with the home, site or community. Residents receive a response within 24 hours. The Myers Group handles all phases of manufactured housing development, from research and acquisition to planning and development. The company is currently developing 14 manufactured housing subdivisions, totaling 2705 lots, in Oregon, California, Arizona and Texas. The Myers Group is committed to providing top-notch service in all aspects of manufactured housing.
Clayton Homes has remained a stalwart of the manufactured housing industry. In a year with more than 70 plant closings in the industry, Clayton Homes opened its 20th plant and achieved profitability in this plant and all its others, while maintaining the lowest service cost in the industry and implementing the industry's most rigid, quality-oriented production management system. Clayton has enhanced the industry's reputation by providing over 150 homes for disaster relief for Los Alamos fire victims. The company's chief executive officer has served as a board member of the Manufactured Housing Research Alliance and committee chairman for a task force that helped launch Homestore.com. In addition, Clayton Homes has contributed more than $30,000 to the MHI-PAC in 2000, as well as donating over $1.5 million to other charities throughout the year.
Chase has a reputation for providing quality service. In a period of uncertainty for the industry, Chase has consistently provided stable lending, standing by its commitment to the industry. In addition, Chase had developed a formal complaint tracking system to help take customer service to a higher level. In 2000, Chase became active as a correspondent/broker investor for many other manufactured housing lenders. Overall, Chase has continued to increase its reputation for reliability and, in return, has become a lender of choice for many.
REGIONAL
LENDER OF THE YEAR Headquartered in Jacksonville, Fla., with branch offices in Bourbonnais, Ill.; Houston, Texas; and Eagan, Minn., Triad Financial Services has been providing retail financing of manufactured homes for over 40 years, primarily in the Southeast and Midwest. In 2000, Triad originated loans in 20 states and achieved a loan volume in excess of $130 million. Triad has demonstrated strong growth over the past several years while providing low-cost financing for the industry. The company's ongoing strategy is to focus on providing excellent service to the manufactured home industry.
SUPPLIER
OF THE YEAR
MANUFACTURED
HOUSING COMMUNITY OPERATOR OF THE YEAR As one of the largest community operators in the manufactured housing industry, Chateau Communities Inc. recognizes its responsibility to resident satisfaction and industry reputation. This commitment has resulted in the company's investment in customer service support systems including resident surveys, community manager training and technological innovations that allow managers to focus on their residents. Chateau encourages its managers to participate in MHEI's ACM program to enhance their managerial skills. Chateau Communities is clearly committed to excellence.
Joe Kelly As executive vice president of the Iowa Manufactured Housing Association, Joe Kelly is viewed by his peers as a "true association profession with a manner and character that is exemplary." His tireless efforts to develop and push favorable legislation have greatly benefited the manufactured housing industry. Kelly is credited with developing a model zoning bill in Iowa and advancing the MHEC/MHI Model Zoning Bill through the Commerce and Economic Development Task Force of the American Legislative Exchange Council (ALEC). For 19 years, Kelly also serves as the lobbyist for the Iowa Manufactured Housing Association. Kelly is a member of MHI's Government Affairs Committee, a board member of the industry's federal PAC, and was recently appointed by Iowa Governor Tom Vilsack to the Governor's Housing Task Force. His proven track record of getting needed legislation passed by the Iowa state legislature, shows his commitment to the manufactured housing industry. Setting an example for all, Joe Kelly is a national leader in the industry.
EAST CENTRAL REGION
WEST COAST REGION
LAND-LEASE
COMMUNITY OF THE YEAR-OVER 150 SITES
WEST
CENTRAL REGION
WEST COAST
REGION
BEST LAND-LEASE
COMMUNITY UPGRADE/REDEVELOPMENT IN THE UNITED
STATES Located
in Newport Beach, Calif., Cannery Village is
a 34-space BEST NEW
MANUFACTURED HOME SUBDIVISION IN THE UNITED
STATES
RETAILER
OF THE YEAR
EAST CENTRAL REGION
WEST CENTRAL REGION
WEST COAST Located
in Glendale, Ariz., approximately 10 miles from
Phoenix, Busbee's occupies 4.5 acres in a predominantly
commercial business corridor. The sales center
displays approximately 11 different model homes
in a residential streestscape, intended to duplicate
a site-built subdivision model home development.
All models are either skirted or landscaped
to equate ground setting and are fully furnished.
Tent cards are displayed in all models to show
potential buyers the availability of comprehensive,
after-the-sale services and current financing
opportunities. Busbee's goal is to achieve 100
percent customer satisfaction. For information about entering in the 2002
National Industry Awards competition call Ann
Parman at 703-558-0400 or send an e-mail to
ann@mfghome.org. © 2002 by Manufactured Housing Institute. All rights reserved. |
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